Our Price Promise
We're committed to a pricing strategy that is completely transparent, ethically sound and which protects the quality of our training provision.
We're a value-driven business and trade on our reputation for quality, ethical practice and our ability to make a difference in the exercise and physical activity sector. These values underpin the pricing of our products and inform how we do business.
We believe that what our students get from their training is not nearly as important as what they become. That’s why our training services focus on empowering our students to learn more, achieve more, and ultimately, become more.
We don’t aspire to be the largest or most profitable provider in the sector, only the best in terms of quality. We want our graduates to be the most knowledgeable and highly skilled professionals in the business, so that they have a long and successful career.
We’re the only provider in the active leisure sector that includes medical and other clinical tutors into their delivery model and we do this because we want you to learn from the best.
We’re focused on making a difference to you and the sector, not simply making a sale!
Here are some of the values we are guided by.
Our vision is guided by strong moral and ethical principles.
We're completely open and honest about our pricing which is why all our prices and payment options are published on our website. Also, we won't mislead you by increasing our standard course fees so we can later provide you with a 'special' discount.
We strive to make our pricing model as easy to understand as possible. We're always exploring new ways to make things clearer for our students and potential students.
Many of our customers are keen to understand why certain courses cost more than others. In the interests of complete transparency, we've outlined the rationale of our pricing strategy below.
Our training products are reasonably priced, with a number of flexible and INTEREST FREE payment options available to help you fund your training.
Broadly speaking, the longer our courses are and/or more contact days there are, the more the course would typically cost because our delivery costs are higher.
Courses in the south of the country do tend to cost us more to deliver than those in the north, although we don’t apply these costs to our pricing model. Regardless of your physical location, you’ll pay the same low cost.
Some of the common factors that affect our pricing model are described in the following boxes.
Our online courses are naturally more competitively priced than our face-to-face training simply because our delivery costs are greater in terms of tutors, assessors and venue hire.
We employ some of the best health and fitness educators in the business and so it’s only right that we pay our team according to their skills, qualifications and abilities.
Our training venues are premium health clubs and we use these to maximise the quality of your learning experience which is another key reason why our face-to-face training costs a little more expensive than our online solutions.
Many providers have now opted for a completely digital model where all manuals and materials are available only online. We continue to supply print and digital manuals because we believe this enhances our students’ learning experience. However, costs of printing and delivery of these are also factored in to our course fees.
We do also have some specialist courses, like reformer Pilates for example, where we need to use very specific equipment and the cost of hiring these venues is much greater.
Some awarding bodies do charge more for their qualifications than others and so naturally, these costs are factored into our pricing.