
Business Skills for Personal Trainers
Equip yourself with the knowledge and skills needed to start a successful personal training business or brand.
Fitness industry's leading awarding bodies.
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Throughout this award in business skills and digital marketing course, you'll be supported by our team of dedicated Learning Support Tutors. These tutors act as your primary point of contact throughout your studies, and will be on hand when you need little extra help, including providing practical career advice and guidance.
We can provide support in the following ways:
To succeed as a self-employed personal trainer, you need to have a firm grasp of sales, promotion, marketing and business. You’ll also need that entrepreneurial spirit and the desire to grow your business while helping more clients to achieve their health and fitness goals.
Here’s just a snapshot of what you’ll learn on this course:
- Business skills
- The success formula
- Trends and opportunities
- Pros and cons of self-employment
- Pitfalls to avoid
- Types of fitness business
- Choosing a name
- Branding & logos
- Copyright & trademarks
- Record keeping
- Legal & regulatory considerations
- Business contracts
- Target markets
- Structure of business plan
- Products, services and research
- Finance & marketing
- Market research
- Profit & loss
- Types of marketing
- How to market your business
- The marketing mix
- Advertising, PR & promotion
- Digital marketing
- Running promotional campaigns
- Tax, VAT & National Insurance
- Fiscal periods
- PAYE and self-assessment
- Bookkeeping and record keeping
- Managing expenses
- Financial planning
*Images are for illustration purposes and may not depict specific course materials.
Join the thousands of HFE graduates putting their newfound business and marketing skills to good use in some of the world's leading gyms, health clubs and leisure operators. Many of our graduates have also gone on to start their own fitness businesses, open their own personal training studios, and/or master the world of online personal training.
Once you’ve completed the necessary learning and evaluated how you will apply your newfound business and marketing knowledge and skills, you’ll need to complete two straightforward online assessments.
The following charts provide a summary of how this business skills for personal trainers is assessed.