HFE tutor looking at a personal trainer's business and marketing plan
HFE tutor looking at a personal trainer's business and marketing plan

Level 3 Award in Business Skills

Master the skills needed to launch a successful fitness business or brand

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Level 3 Award in Business Skills


All you need to do is complete the home study assessments, there's no practical attendance required.

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Payment Options

  • Pay in full

    Total payable £261.25 5% discount £13.75
  • 6 month payment plan

    1 x £30 and 5 x £29 Minimum deposit £100 Total payable £275
  • Military approved

    Enhanced Learning Credits Resettlement Contact our Careers Team for more information

Using cutting-edge business and digital marketing content, discover how to thrive when starting your own business or launching a fitness brand.

  • Course type

    Home study

  • Time to qualify

    2-4 weeks

  • Entry requirements

    No entry requirements

  • Accreditations

    YMCA Awards are HFE's awarding body HFE's fitness courses and qualifications are endorsed by CIMSPA

One Qualification. Unlimited Possibilities.

Join thousands of our graduates putting their business skills to use in some of the world's leading gyms, health clubs and PT management companies.

David Lloyd Bannatyne gym logo Nuffield health logo Pure gym logo Icon depicting Virgin active logo Your Personal training logo icon

Level 3 Award in Business Skills

Get your personal training business off on the right foot with this cutting-edge business and digital marketing skills course designed specifically for personal trainers.


Once you’ve achieved your personal training qualifications, many PTs are faced with the dilemma of starting their own fitness business or looking for employment. Personal trainers are often drawn to the self-employed business model because of the flexibility it affords and the uncapped earning potential. Running your own personal training business certainly puts you in control of your own future.

It’s essential that you don’t underestimate just how much work is involved in starting your own PT business and you certainly don’t want to get the basics wrong. Everyone makes mistakes when they are starting a business, but you don’t want to make those mistakes on the easy stuff. Unfortunately, there are many fitness professionals who often overlook the fundamentals and this could go some way to explaining why 1 in 3 UK businesses fail within the first three years.

Course Structure:

Home icon representing home study


E-learning icon representing e-learning

Online workbooks

Case studies

Online case-study

Our Level 3 Award in Business Skills has been specifically designed to equip you with the necessary knowledge, skills and confidence to ensure your fitness or personal training business thrives. We’ll teach you how to become a start-up success and not a casualty. One of the many benefits of this course is that it can be completed exclusively online. To help you along, you’ll get access to an innovative online learning system, unlimited support from a dedicated tutor and bespoke hard copy and digital manuals. We’ll also provide you with the following FREE bonus content: PT Business Mastery with Matt Roberts.

Entry Requirements

This is a standalone course and there are no formal perquisites. However, because the content is directed to those currently working in, or immediately looking to enter, the fitness industry, we recommend you have, or are working towards, a Level 2 fitness instructor qualification. You’ll also need a thirst to learn more about sales, marketing and business.

What You'll Learn How You'll be Assessed Learning and Support Materials

What You'll Learn

To succeed as a self-employed personal trainer, you need to have a firm grasp of sales, promotion, marketing and business. You’ll also need that entrepreneurial spirit and the desire to grow your business while helping more clients to achieve their health and fitness goals. Here’s just a snapshot of what you’ll learn on this course:

  • Running a Personal Training Business

    Running a Personal Training Business

    • Business skills
    • The success formula
    • Trends and opportunities
    • Pros and cons of self-employment
    • Pitfalls to avoid
    • Types of fitness business
  • Business Matters

    Business Matters

    • Choosing a name
    • Branding & logos
    • Copyright & trademarks
    • Record keeping
    • Legal & regulatory considerations
    • Business contracts
  • Business Planning

    Business Planning

    • Target markets
    • Structure of business plan
    • Products, services and research
    • Finance & marketing
    • Market research
    • Profit & loss
  • Marketing and Promotion

    Marketing and Promotion

    • Types of marketing
    • How to market your business
    • The marketing mix
    • Advertising, PR & promotion
    • Digital marketing
    • Running promotional campaigns
  • Accounting and Finance

    Accounting and Finance

    • Tax, VAT & National Insurance
    • Fiscal periods
    • PAYE and self-assessment
    • Bookkeeping and record keeping
    • Managing expenses
    • Financial planning

How You'll be Assessed

Once you’ve completed the necessary learning and evaluated how you will apply your newfound business and marketing knowledge and skills, you’ll need to complete two straightforward assessments.



  • Business skills
  • Marketing skills
  • Multiple choice


  • Fitness start-up
  • Business planning
  • Templates provided

Learning and Support Materials

This Level 3 Award in Business Skills is certificated by YMCA Awards and fully endorsed by CIMSPA. Throughout this qualification, you’ll learn what it takes to become a successful owner and operator of your personal training business. Also, we’ll also give you the following learning and support resources:

Bonus content - Matt Roberts PT Business Mastery lectures
Matt Roberts

On-demand lectures

Learn from arguably one of the most successful personal trainers in the UK.

Print and digital training manuals
Digital training materials

Detailed and intuitive

Our high-end print and digital training manuals give you all the knowledge and understanding you need to pass this course.

Extensive and unlimited tutor support
Support tutors

Lean on us

Our team of dedicated Learning Support Tutors are always on hand to give you a little extra help as and when you need it.

Let us be your guide
Home study guide

Your success formula

Our Flexible study guide will help you better navigate the course content and ensure you complete your assessments on time.

Sample business plans to get you started

Business blueprint

Within your course, we’ll provide you with examples of how to apply what you are learning, including a comprehensive sample business plan.

*Images are for illustration purposes and may not depict specific course materials

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Level 3 Award in Business Skills

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