Business Skills for Personal Trainers

Equip yourself with the knowledge and skills needed to start a successful personal training business or brand.

PT and client studying numbers
HFE tutor looking at a personal trainer's business and marketing plan

Level 3 Business Skills for Personal Trainers

Discover how to thrive in the personal training business with this cutting-edge business and digital marketing for personal training course. If you are serious about marketing, promotion, sales and managing a professional PT business, this course is definitely for you.

  • Home Study:

    No need to attend

  • Achieve Quickly:

    Complete in 2-4 weeks

  • Flexible Learning:

    Study at your own pace

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Book your place for only £100 deposit



Payment Options

  • Pay in full

    Total payable £261.25 5% discount £13.75
  • 6 month payment plan

    1 x £30 and 5 x £29 Minimum deposit £100 Total payable £275
  • Military approved

    Enhanced Learning Credits Resettlement Contact our Careers Team for more information

Level 3 Award in Business Skills for Personal Trainers

Get your personal training business off on the right foot with this cutting-edge business and digital marketing skills course designed specifically for personal trainers.

Course Overview

Once you’ve achieved your personal training qualifications, many PTs are faced with the dilemma of starting their own fitness business or looking for employment. Personal trainers are often drawn to the self-employed business model because of the flexibility it affords and the uncapped earning potential. Running your own personal training business certainly puts you in control of your own future.

It’s essential that you don’t underestimate just how much work is involved in starting your own PT business and you certainly don’t want to get the basics wrong. Everyone makes mistakes when they are starting a business, but you don’t want to make those mistakes on the easy stuff. Unfortunately, there are many fitness professionals who often overlook the fundamentals and this could go some way to explaining why 1 in 3 UK businesses fail within the first three years.

Our Level 3 Award in Business Skills has been specifically designed to equip you with the necessary knowledge, skills and confidence to ensure your fitness or personal training business thrives. We’ll teach you how to become a start-up success and not a casualty. One of the many benefits of this course is that it can be completed exclusively online.

To help you along, you’ll get access to an innovative online learning system, unlimited support from a dedicated tutor and bespoke hard copy and digital manuals. We’ll also provide you with the following FREE bonus content: PT Business Mastery with Matt Roberts.

  • Entry Requirements

    There are no formal entry requirements for this course. All that you need is a passion for health and fitness and a desire to succeed. The course is designed for fitness instructors and personal trainers, but we don't require any evidence of prior attainment.

  • Course Structure

    The course comprises of home-study online learning and can be completed at your own pace to help you better absorb the learning content. There are also a short series of online lectures presented by Celebrity PT, Matt Roberts, who is arguably one of the most successful PT's in the fitness industry. At the end of the course, you'll need to complete a short case-study to demonstrate that you have the necessary knowledge and understanding.

  • Career Progression

    Where at what you do once you have completed this course in business skills is completely up to you. You may decide to add more qualifications to your name, and upskill in areas like sports massage or exercise referral, or you may simply decide to focus exclusively on your personal training empire. Whatever you do, you can rest assured you'll be suitably informed on how to create your blueprint for success.

Outstanding Support

Throughout this award in business skills and digital marketing course, you'll be supported by our team of dedicated Learning Support Tutors. These tutors act as your primary point of contact throughout your studies, and will be on hand when you need little extra help, including providing practical career advice and guidance.

We can provide support in the following ways:

  • Phone

  • Email

  • Video call

  • Webinar

support tutor at standing desk

What You'll Learn

To succeed as a self-employed personal trainer, you need to have a firm grasp of sales, promotion, marketing and business. You’ll also need that entrepreneurial spirit and the desire to grow your business while helping more clients to achieve their health and fitness goals.

Here’s just a snapshot of what you’ll learn on this course:

  • Running a Personal Training Business

    - Business skills
    - The success formula
    - Trends and opportunities
    - Pros and cons of self-employment
    - Pitfalls to avoid
    - Types of fitness business

  • Business and Marketing Matters

    - Choosing a name
    - Branding & logos
    - Copyright & trademarks
    - Record keeping
    - Legal & regulatory considerations
    - Business contracts

  • Business Planning

    - Target markets
    - Structure of business plan
    - Products, services and research
    - Finance & marketing
    - Market research
    - Profit & loss

  • Marketing and Promotion

    - Types of marketing
    - How to market your business
    - The marketing mix
    - Advertising, PR & promotion
    - Digital marketing
    - Running promotional campaigns

  • Accounting and Finance

    - Tax, VAT & National Insurance
    - Fiscal periods
    - PAYE and self-assessment
    - Bookkeeping and record keeping
    - Managing expenses
    - Financial planning

Matt Roberts teaching business

*Images are for illustration purposes and may not depict specific course materials.

One Qualification
Unlimited Opportunities

Join the thousands of HFE graduates putting their newfound business and marketing skills to good use in some of the world's leading gyms, health clubs and leisure operators. Many of our graduates have also gone on to start their own fitness businesses, open their own personal training studios, and/or master the world of online personal training.

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How You'll be Assessed

Once you’ve completed the necessary learning and evaluated how you will apply your newfound business and marketing knowledge and skills, you’ll need to complete two straightforward online assessments.

The following charts provide a summary of how this business skills for personal trainers is assessed.

HFE tutor at front of class


  • Business skills
  • Marketing skills
  • Multiple choice


  • Fitness start-up
  • Business planning
  • Templates provided

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