Our Movement for Everyone campaign champions a more inclusive fitness industry. Through our Inclusive Coaching Scholarship Fund, created with HFE graduate, disability advocate and coach Callum Foster, we’re helping three aspiring coaches overcome financial barriers and make a difference in inclusive fitness.
One of our scholarship winners, Brandon Taylor, is passionate about making movement more accessible, with his daughter’s rare genetic condition, Dup15q, playing a significant role in inspiring his work. Motivated to create more opportunities for people with additional needs, Brandon has already launched Inclusive Movement Hub in Telford, an area with a large special educational needs and disabilities (SEND) community.

Now, he hopes to build on this work with the support of the scholarship, taking the next step towards creating a dedicated facility where more people can access inclusive exercise and experience the benefits of movement in a supportive environment. We caught up with Brandon to find out more about his journey, what drives him and his vision for the future of inclusive fitness.
1. What is your primary motivation for this venture?
My biggest motivator for this venture has been my daughter, Remi. Remi was born with an extremely rare genetic condition called Dup15q. This means she lives with epilepsy, developmental delay, low muscle tone, autism, intellectual disability and more challenges I’m still learning about today.
She is two-and-a-half years old and is still unable to sit independently. She attends weekly intensive physio, uses multiple devices to aid her development and battles daily seizures that causes lasting brain damage.

Parenting Remi has opened my eyes to the lack of real opportunities and support out there for the most vulnerable. Despite a large population of the UK living with a disability and diagnosis, the foundations are not there to support them.
2. What does inclusive fitness mean to you?
To me, inclusive fitness is more of a vision than a statement. I picture every child, young person or adult with special needs and disabilities falling in love with exploring, challenging and improving in an environment and with people who want to understand them.
This is personal to me. This is for my daughter. This is for anyone who has ever felt like they don’t fit in. I genuinely feel like this is my purpose. To help more people who are often overlooked and judged for being different.
My motivation for fitness has been longstanding. I’ve been in the gym from the age of 15 and acquired my FI and PT qualifications straight from school. Health, fitness and mindset training have been at the heart of everything I do ever since.
3. What barriers to movement do you notice and how will you challenge them?
I think the biggest barrier isn’t so much about the adaptability of the equipment or accessibility (which is still a very real issue). But I think the biggest challenge is them overcoming the fear of standing out from others, being the odd one out, not having anyone who will invest the time to truly understand them for their difference. To combat this, I will not only work on physical elements, I will also build confidence building through empathy, encouragement and love.

Communication is another barrier. If someone struggles with communication and can’t fully use speech to identify their needs, it’s important to learn other ways they prefer to communicate and adapt yourself to ensure you can relate to them and make them feel more comfortable.
The majority of exercises can be adapted to suit different needs; however, a lot of fitness facilities only have machines that can be used one way. Overcrowding also means options are even more limited for those with disabilities. This is where I understand my clients’ abilities and build an adapted plan around them using sufficient space and minimal equipment.
4. Who do you hope to support in your future coaching?
My area has a large SEND community so being able to provide specialist services to an area with high demand would be incredibly rewarding. The goal is to eventually create a hub-like facility in the heart of my community that supports fitness and movement for every ability. Trust and respect go along way and these will be at the core of what I offer.
I hope to support any and all individuals who live with special educational needs and disabilities in my future coaching. This includes young children, teenagers and adults.
This Level 3 Exercise for Disabled Clients course would not only give me better knowledge and understanding around inclusive training, but it will boost my confidence levels so I know I have the foundations to help every type of person.